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BMW Car | BMW a live legend!

The beginning of BMW was the beautiful morning of July 9th, 1929 when BMW announced on an entire newspaper page that is going to be a car producer. They presented a small car, named 3/15 PS in the centre of Berlin. People called the car Dixi and so the first BMW car became history!

Dixi: bigger inside than outside

What was a premiere for this segment were the 2 doors body that was made from steel. Dixi was having an air-cooling propeller in 4 cylinders, capacity- 750 cm3 that was developing a power of 15 hp. The structure was from riveted iron plate pieces. The both decks were rigid. “Bigger inside than outside” was the first advertising campaign for BMW.

Dixi, or better said 3/15 PS wasn’t made totally by BMW. In the beginning, BMW’s constructors wanted to design something else. From 1918 till 1928 were taking in considerations many models and BMW was developing many small, medium and large cars, many of them using front traction. In 1928, the board of directors was decided to produce under license a model already finished and very promising. Finally, 3/15 PS Dixi was chose and it was produced under Eisenach license, a carbon copy for Austin Seven, a small 4 cylinders car.

Austin Seven, 1922

This car development (Austin) was made in England, starting in 1922 and was inspired by the famous model Fort T.

Fort T, 1922

Fort T, 1922

Before BMW replaced Austin with BMW they did something else- brought the car technology at the best performances. As we all know, the time is very precious, and other producers had on the market small models, the constructor limited to create a new body. At that time, the first steel car bodies were built by Ambi-Budd for few companies in a big factory, in Berlin. That was the first Dixi body for BMW to use.

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Source: www.bmwquebec.com

BMW Car | Like Car Ads? You’ll Be Getting More Online.

by Kristen Nicole

Perhaps you’ve noticed that we’ve been keeping an eye on advertising trends and how they relate to online and social networking potential. It’s clear that advertising is expected to generally increase in the online sector, even at a slower pace in some areas, and the trend is the same specifically for the automobile industry.

While ad spending in the auto industry is expected to slow down or plateau in the next year, the dollars spent are actually expected to shift from television and print ads to online and out-of-home marketing. This makes sense, as more consumers are shopping online for cars, and spend a good amount of time online researching cars.

[via Advertising Age]

So what does this mean for the actual implementation of advertising online?

We’ll see more rich media ads online, in increasingly targeted ways. With online advertising taking taking a particularly social turn this year, there are a good amount of options to take advantage of on this front. But we’ll also see better use of existing online tools, especially those that closely mimic traditional media platforms. That mans a rise in online classifieds that are separate from newspaper portals, and likely more spending in other commerce portals like eBay.

This is prime time for such websites to begin catering more towards the individual consumer, as Oodle has done with a few releases in the past few month: stats and history offer additional information that consumers can take advantage of, and that easily translates into some semblance of market research for the auto industry. Advertisers can always make good use of that. While I don’t think that virtual world marketing worked out exactly according to plan, especially for the auto industry, I do imagine that advertising on this level will continue in the coming year as well.

[image via ixpats]