The beginning of BMW was the beautiful morning of July 9th, 1929 when BMW announced on an entire newspaper page that is going to be a car producer. They presented a small car, named 3/15 PS in the centre of Berlin. People called the car Dixi and so the first BMW car became history!Dixi: bigger inside than outside
What was a premiere for this segment were the 2 doors body that was made from steel. Dixi was having an air-cooling propeller in 4 cylinders, capacity- 750 cm3 that was developing a power of 15 hp. The structure was from riveted iron plate pieces. The both decks were rigid. “Bigger inside than outside” was the first advertising campaign for BMW.
Dixi, or better said 3/15 PS wasn’t made totally by BMW. In the beginning, BMW’s constructors wanted to design something else. From 1918 till 1928 were taking in considerations many models and BMW was developing many small, medium and large cars, many of them using front traction. In 1928, the board of directors was decided to produce under license a model already finished and very promising. Finally, 3/15 PS Dixi was chose and it was produced under Eisenach license, a carbon copy for Austin Seven, a small 4 cylinders car.
Austin Seven, 1922
This car development (Austin) was made in England, starting in 1922 and was inspired by the famous model Fort T.
Fort T, 1922
Fort T, 1922
Before BMW replaced Austin with BMW they did something else- brought the car technology at the best performances. As we all know, the time is very precious, and other producers had on the market small models, the constructor limited to create a new body. At that time, the first steel car bodies were built by Ambi-Budd for few companies in a big factory, in Berlin. That was the first Dixi body for BMW to use.
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